This is a professional position reporting to the Sr. Director, Media Strategy. The primary responsibility of the Sr. Manager is to assist with positioning the AIA as a primary source to members of the media, social media, bloggers, and influencers for information on all subjects relating to architecture, design, building and construction. Duties include developing key messages for communication campaigns and pitching to editorial media targets in support of the overall public awareness efforts of the AIA as outlined in the Institute's operating plan.
Researches media targets and pitches relevant story ideas to generate coverage of AIA key initiatives and programs. Primary focus is to carry out AIAs digital media strategies and raise visibility of the Institute and profession among traditional media, trade press, industry bloggers, members of Capitol Hill and social media influencers.
Collaborates with Institute departments and member communities to identify and support exposure of AIA programs and initiatives that advance the architecture profession. Develops communication plans for key initiatives. â
Develops messages and content for social media, media releases, talking points, videos, infographics, and other relevant mediums.
Writes media releases, Architect Action Alerts, talking points, social media posts, op-eds, letters to the editor, videos, remarks, and web page updates. Produces and edits videos and podcasts.
Identifies media outlets, reporters, influencers, bloggers, and other stakeholders that will cover AIA programs, issues, and members. Researches key reporter and influencer contact information for pitching and media release distribution. Creates and updates AIA media distribution lists through the Meltwater database. Distributes media releases using the Meltwater platform and through postings on the AIAs website.
Provides prompt responses to media and social media inquiries. Monitors news coverage and social media messages to identify misinformation. Proactively works to correct misinformation.
Disseminates approved messages over social media platforms to promote AIA programs and activities in addition to sharing relevant news reports and member communications.
Identifies and develops relationships using social media platforms, including connecting with members, organizations, members of Capitol Hill, reporters and other relevant audiences.
Works with the Sr. Director of Media Strategy to help schedule and coordinate in-person media briefings between AIA executive leadership, members and reporters. Works with AIA departments and management to identify appropriate subject matter experts to discuss AIA initiatives and prepares spokespeople for interviews.
Assists with identifying and developing AIA media sources and spokespeople for various topic areas. Connects sources with reporters. Promotes sources through social media messaging and Architect Action Alerts.
Works with relevant Brand + Engagement departments to communicate and develop cross-promotion of AIA programs and knowledge community activities across AIA materials and platforms.
Supports the development and dissemination of Architect Action Alerts. Manages social media strategy for Architect Action Alerts.
Monitors daily news coverage and social media related to the architecture profession and Institute to identify opportunities to include AIAs message into current news cycles and social platforms. Compiles articles relating to the profession, along with top-tier AIA national coverage into a daily media scan that is distributed internally.
Other duties as assigned.
Serves as a back-up to the Senior Manager, Media Relations.
AIA Brand + Engagement Team
AIA Elected Leadership
AIA Members Local and National Media
Working knowledge of media operations, journalism, editing, and writing for print, broadcast, and electronic publications. Strong understanding of social media messaging and platforms.
Ability to identify newsworthy story ideas related to the architecture profession.
Skill in prioritizing tasks and deadlines to achieve team goals and to field incoming requests from reporters with urgency.
Excellent verbal and written communications skills.
Ability to message and write for various channels including social media, video scripting, talking points, websites, and media releases.
Effectively works with members, the public, and news media to provide outstanding customer service.
Working knowledge of photoshop.
Excellent attention to detail and meeting deadlines.
Good interpersonal skills for effective relationships with department staff and architect-expert sources.
Strong understanding of social media platforms.
Working knowledge of videography and video editing.
Bachelors degree, preferably in journalism or communications with five to seven years of directly related experience in media relations, public relations, or marketing consumer products and services with an emphasis on media outreach to major news organizations preferred.